Your Website’s Goal: Exceptional User Experience

Have you ever looked up a company or a service, clicked on their website, and found it hard to get the content you want? For example, the other day I was looking for a company that sells sliding doors. I wanted to find a) what companies are local, b) what styles people offered, and c) what the price ranges are. I searched “sliding door reno” and found a lot of misinformation and poorly executed websites where I could not find the information I was look for. Don’t be one of those companies! A great website is designed with the user in mind. This means that every step of the way, every function and every detail are designed so that the user can find what they are looking for. Here at D4 we not only have experienced UX (user experience) designers, but experienced marketers to help guide the way when it comes to providing a better user experience through web design. Perform a mini audit on yourself, pretend you are a potential customer of yours and start from the beginning. Search for the service or product, try and find your website, then click on your site. Think through what information you need and what would be the most effective way you would be enticed to contact your company or buy your product. How does your site stack up? Often times you will need an outsider opinion for this as well, in this case just ask us! Let’s discover what your website is doing right and where we could help improve it. Contact us today for a free consultation.