Your Website: The Centerpiece of Your Marketing
Your website is the single most important piece in your marketing strategy. Before doing business with you, no matter what type of business you have, people are searching for and looking at your website. The expert web designers at D4 know this and do not take it lightly. We truly aim to put your best foot forward through intelligent, strategic website design.
User experience or “UX” design is a term used a lot in the web design industry. At its core, what this means is designing websites that are intuitive and easy for people to use. Have you ever visited a website and found it completely unclear where you should go and where the information is that you are looking for? Many websites have nice designs but do not provide a good user experience. This will frustrate users and result in low conversion rates and high bounce rates. Conversion rate refers to the percentage of your audience actually doing what you want them to do on your website, ie. fill out a contact form, buy a product, or download a catalog. The higher this percentage is, the better. Bounce rate refers to the percentage of people who “leave” your website without looking at another page. The lower this percentage is, the better. Effective UX design will results in more people doing what you want them to do and finding what they want to find on your website, which leads to higher revenues for your company.
Our process is simple. Discover. Design. Develop. Maintain.
First, we meet with you and ask all of the pertinent questions to ensure that we fully understand your business and your goals. Next, we research your target audience, your market and your competitors to ensure that we make the most effective and informed suggestions. Then, we present you with a concept, in this case a website design concept, based on the initial strategy. We then work with you in a collaborative process and refine the initial design until we have a final concept. Then, we build out this static design into a working model of your website. We go on to refine content, optimize user flow, and build in search engine friendly code to make sure the final product is a well oiled machine, ready for new customers, returning customers and search engines. Once you approve this development website, we launch! We make your site live, ring the D4 bell, and watch as your revenues and statistics continue to improve.
But, we don’t stop there. We continue to maintain your website, make sure that it is up to the latest safety protocols, update your content management system, and even perform edits for you if you’d like. We want to keep your website in tip-top shape so that it continues to work for you and your business. We see our relationship as a partnership. A long term partnership where we act as your company’s digital marketing arm. What does this mean? We will work to ensure that you are getting the return on investment that you need, do our part to help your business grow, and always be upfront and honest with you when it comes to suggestions, optimization and implementation.
If you have been struggling with what to do about your website and digital marketing, give us a call. We’d love to discuss a course of action and earn your trust as a partner that will always put your goals first. We can provide examples of work we have done, offer testimonials and referrals. We service clients across the United States, but the bulk of our clients are in Reno, Sparks, Carson City, Dayton, and Northern California. Whatever challenges you are facing, chances are we have been there and done that. Contact us today for a free website consultation, let’s see if we are a good fit to become long term partners.
