D4 News

The Importance of Logo Design & Development

March 8, 2017 | Category: Archived, Branding, D4 News, Featured Posts | Tags: ,
You logo is the visual adaptation of your company. It sets the stage for everything you customer is about to experience. Modern, vintage, colorful, bold, graphic, all of the elements of your logo convey a feeling to your current and potential customers. It is one of the most important elements of your brand, so make […]
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Responsive Design Impacts Search Ranking

March 2, 2017 | Category: Archived, D4 News, Featured Posts, Internet & Marketing Trends | Tags: , ,
First, let us explain what “responsive design” is. Responsive design is when a website adapts or “responds” to different screen sizes, including mobile devices. This is when you look up a website on your phone and you see a paired down version of it, with a simple mobile menu (picture the 3 horizontal lines), images […]
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How To Understand & Use Google Analytics

February 23, 2017 | Category: Archived, D4 News, Featured Posts | Tags:
What do all of those numbers mean? How can I use analytics to make smart decisions? How can I track specific goals I have for my website? Analytics can be confusing if you aren’t sure how to read them, what you are looking for or how to track what you want. Here at D4 our […]
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Looking for WordPress Experts?

February 16, 2017 | Category: Archived, D4 News, Featured Posts, Web Design | Tags: ,
Looking for WordPress Experts? Look no further! We get numerous inquiries about WordPress. Everything from can you build a custom website using WordPress’ CMS to can we migrate a current website to WordPress. WordPress has become the most widely used website platform in the world and most people who have any experience with websites have used it. […]
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Why Your Website Needs To Work On Mobile Devices

February 8, 2017 | Category: Archived, D4 News, Featured Posts, Web Design | Tags: , ,
Does your website work well on mobile devices? Test it, visit your website on your phone and see how it looks, responds and how easy it is to navigate. Your website should appear on your phone as an easy to use version of your website on a desktop. Your menu should become a button that […]
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What is Content Marketing?

January 31, 2017 | Category: Archived, D4 News, Featured Posts, Internet & Marketing Trends | Tags: ,
First, let’s talk about the marketing funnel. The marketing funnel considers awareness, interest, consideration, intent, evaluation, purchase and loyalty. Traditionally speaking, awareness of your product or service would be driven through billboards, TV ads, and other methods of traditional media. Something has to spark a consumer’s interest for them to consider your product or service, this is where they start circling […]
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How to Increase Your Rank on Google

January 25, 2017 | Category: Archived, D4 News, Featured Posts, SEO
We all want our website to be in the top 3 rankings on Google when someone searches for certain words. But how do you get it there? First, I’d like to explain that what Google is ranking are the pages on your website, not your website as a whole. There are a lot of factors in play that affect […]
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Creating Your Own DIY Website?

January 18, 2017 | Category: Archived, D4 News, Featured Posts, Internet & Marketing Trends
Don’t worry, we aren’t here to tell you off! We understand that there is a time and a place for a DIY website using Weebly, Wix, or Squarespace. We also understand that for simple websites, many tech savvy marketers can put together a good looking informational website. But we also understand, that you aren’t a […]
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Where Do You Rank On Google?

January 12, 2017 | Category: Archived, D4 News, Featured Posts, SEO
Have you ever “Googled” your company or services? If not, or if you haven’t in awhile, try it! Try thinking about what your customers would type in that search bar if they were looking for a company like yours. For example, maybe you have a BBQ restaurant, are you showing up in the top 3-4 […]
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Tips on Planning Your 2017 Marketing Budget

January 3, 2017 | Category: Archived, D4 News, Featured Posts
Now that 2017 is here (yay!) hopefully you have thought about how you will be spending your 2017 marketing budget.  A solid budget will help you understand your goals for the year, make sure you don’t overspend, and track what had the best return on your investment. Here are our 3 tips on getting the […]
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D4’s Top 10 Stories of 2016

December 28, 2016 | Category: Archived, D4 News, Featured Posts
2016 is coming to a close and 2017 is almost upon us. It has been a year of change on many fronts, a new president of the United States, new members of the D4 team, new frontiers of Search Engine Optimization, and many, many new websites launched by D4. We have also shared a lot […]
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D4 Trendspotter: 5 Predictions For Marketing in 2017

December 21, 2016 | Category: Archived, D4 News, Featured Posts, Trendspotter
The hustle and bustle of the holidays is upon us, as we prepare for the festivities we anxiously await the coming of a new year. 2017 is at our doorstep and we are just the company to help you ring in the new year on trend! We constantly have our finger on the marketing pulse […]
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What To Consider Before Choosing A Web Company

December 14, 2016 | Category: Archived, D4 News, Featured Posts, Web Design
Do you need a website or a website redesign and you aren’t sure where to go? How can you tell if a website or marketing company is a good fit for you? We understand it can be difficult to choose who to partner with for your project. Your website is the living, breathing manifestation of your […]
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New Reno Companies- We Are Here To Help

December 9, 2016 | Category: Archived, Branding, D4 News, Featured Posts
Are you starting a new business in Reno? Wondering what to do first, how to target the Reno market, who to speak to and who to partner with? There are so many things to consider when you are just starting out. Trying to collect your thoughts and get started can seem impossible, but we are […]
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Is E-Commerce Right For Your Retail Store?

November 23, 2016 | Category: Archived, D4 News, E-Commerce, Featured Posts
Have you ever thought of taking your retail business online? Amazon makes billions. They list products online, they sell them, ship them and make money. Simple right? The beckon of online sales always seems so easy, effective and profitable, but have you thought it through? Not all retail is created equally. Each business has to evaluate […]
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SEO- What Does It All Mean?

November 17, 2016 | Category: Archived, D4 News, Featured Posts, SEO
Anyone who has owned a business or been in a senior marketing role has had those calls… Hello, I’d like to talk to your about SEO. We will put you company on a bajillion directories and guarantee you will be on the first page of google! Just listing your company on directories, unfortunately, is not […]
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D4 Trendspotter: Personalization In Your Marketing

November 11, 2016 | Category: Archived, D4 News, Featured Posts, Trendspotter
In the ever changing world we live in, we make sure we constantly have our finger on the digital marketing pulse. The latest trend we have seen? Personalization. How many of us are sick of bulk emails, junk mail, calls, texts, and chat pop-ups? We have been so inundated with mass marketing that we have become […]
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Holiday Promotions- Graphics & Landing Pages

November 2, 2016 | Category: Archived, D4 News, Featured Posts, Graphic Design
Smells of turkey and pine trees, decorative lights gleaming on houses, rosy cheeks and smiling faces, the holiday season is upon us! Are you taking advantage of the season with a special promotion, holiday card or event? D4 can help! Professionally designed flyers, brochures, cards and landing pages can help your campaign achieve success. E-commerce […]
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Your Website’s Goal: Exceptional User Experience

October 26, 2016 | Category: Archived, D4 News, Featured Posts, UX Design
Have you ever looked up a company or a service, clicked on their website, and found it hard to get the content you want? For example, the other day I was looking for a company that sells sliding doors. I wanted to find a) what companies are local, b) what styles people offered, and c) […]
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Search Engine Optimization & Why You Should Care

October 19, 2016 | Category: Archived, D4 News, Featured Posts, SEO
What does everyone do when they are in need of a product or service and don’t know where to turn? They google it. Have you ever googled a product or service you offer and found that you don’t show up on the first page of results? If you aren’t showing up on the first page, […]
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Get Training From Professionals To Help You Effectively Manage Your Website

October 13, 2016 | Category: Archived, D4 News, Featured Posts
Has it been awhile since you have logged into your website and made changes? Maybe you have some new people managing your website who never received a full training session? Or maybe you would just like a refresher, or have some questions about editing your website? D4 offers full training sessions for all of the […]
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D4 TrendSpotter: Engage Your Audience

October 3, 2016 | Category: Archived, D4 News, Featured Posts
Here at D4 we don’t just design beautiful websites, we also offer a wide range of marketing services including content strategies and implementation, and a major trend we have seen working for big brands? Engaging content that reaches your audience in a meaningful way. Many of the big brands have started creating content that purposefully […]
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3 Reasons Your Business Should Be On Social Media

September 21, 2016 | Category: Archived, D4 News, Featured Posts
Why would I use social media for my business? Is my audience even on social media? Doesn’t social media take a long time? We get these questions and more all the time. Social media may seem like a buzz topic, or you may think only younger generations use it, but both of those assumptions would […]
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Web Design Panel: What to Know When Redesigning your Website

August 16, 2016 | Category: Archived, D4 News, Featured Posts
Do you own or work for a small business? Are you looking for more leads? More brand awareness? More followers? More engagement? D4’s own John Dunlap will be part of a panel of Reno marketing exerts to teach you about how you can use your website more effectively to accomplish your business goals.  Join us […]
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D4 featured as panel expert at Reno-Tahoe AMA

August 2, 2016 | Category: Archived, D4 News
D4’s own John Dunlap will be part of a panel of Reno marketing exerts at the Reno-Tahoe AMA meeting next week.  Join us on Tuesday, August 16th at the Atlantis Casino Resort Spa. The panel of local experts will feature the following business professionals: John Dunlap – John founded D4 Advanced Media in 2005. He […]
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Custom Developed Websites Integrated With WordPress CMS

January 11, 2016 | Category: Archived, D4 News, Featured Posts, Internet & Marketing Trends
WordPress is the world’s most popular CMS, powering over 60 million websites and clients have been asking for it by name. Luckily we are WordPress development experts. In the hands of D4’s expert design team WordPress is able to accomplish much more than what’s offered in its basic format. We develop and integrate custom functionality […]
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American Marketing Association VP of Technology

December 10, 2015 | Category: Archived, D4 News, Featured Posts | Tags:
D4’s John Dunlap was recently added to the American Marketing Association (AMA) Board. Below is his member spotlight featured on the AMA website.   Why did you become involved in the AMA? Rachel Kingham (current President) said she would kill me if I didn’t join and I don’t take those kind of threats lightly. Actually […]
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10 Years of Website Design and Development in Reno

December 5, 2015 | Category: Archived, D4 News, Featured Posts
Choose a job you love and you’ll never work a day in your life. That’s it, the recipe for career success and satisfaction that has motivated millions on inspirational posters and encouraging note cards. It’s been the topic of keynote speakers at graduation ceremonies and other motivational speakers; find a job you’re passionate about and […]
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One Client’s E-Commerce Story – From Concept to Reality

October 16, 2015 | Category: Archived, D4 News, Featured Posts, Web Design Musing
Our process; it really can’t be summarized in a minute long video but we wanted to give a glimpse of how we work and what clients expect when they work with us. We’re a dedicated team of experts with experience and time-tested solutions that produce results. Results that build businesses, drive traffic and generate sales. […]
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Post-Mobilegeddon: It’s not too late, but…

June 27, 2015 | Category: Archived, D4 News, Featured Posts, Internet & Marketing Trends | Tags: , , , , ,
With much fan-fare, Google’s push for more mobile-friendly sites (dubbed Mobilegeddon) rolled out April 21,2015.  As the dust settles, we’ve learned some things about it’s immediate impact and how it is reshaping how new websites are being built. Here’s what you need to know (the quick and dirty). – Businesses lost (and are losing) search traffic by […]
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